Innovation Research & Development And Growth Essay

Innovation Research & Development And Growth - Essay Example Nissans culture of innovation has come a long way since its inception. Nissan has always been at the cutting-edge of triggering new innovations for the past eighty years, which has extensively influenced its prosperity as a worldwide corporation. Thus, innovation has for several years remained as the soul and heart for the Nissan brand. (Marketing Weekly News, 2010, p304). For instance, Nissan has acquired at least 142,000 worldwide deals since it was dispatched in 2010 while the Nissan LEAF is currently recognized as the worlds top-rated electric vehicle or EV. Even the Washington Post called the Nissan Leaf a trendsetter as they said that it’s roomy, solid and will definitely entice customers. On the other hand, Nissan looks forward to bring innovation to all sectors including fitness and health fans (Elliott, 2010, p14-19). For instance, the organisation has a big NISMO division, which literally brings race track execution and propelled auto innovation to the road. Furthermore, Nissan has made great advancements in Safety Shields – a new improvement that ensures that drivers are aware of potential risks and threats while on the road. Such forward investments are clear testaments that evidence to the fact that innovation has been key to the organisations prosperity. As Nissan rallies around innovation, the company urges consumers to shift their purchasing behavior when it dealing with cars, minivans and trucks amongst other brand themes. (Marketing Weekly News, 2010, p304). The front-opening alligator hood, which was uncommon for Japanese automatics at the time, went ahead to become a new standard that highlighted entire generations of cars that came after it. After just seventy years, Nissan had proved herself a trend setter and innovator in the international car manufacturing industry. After it was established in 1928 by Yoshisuke Aikawa, the stellar entrepreneur