Different ways to compete in the soft drink business Case Study

Different ways to compete in the soft drink business - Case Study Example Through the sales of internet routers, the company managed to raise high revenue of approximately ten billion dollars. However, this was brought to an end in the year 2008 when the demand of products from the company such as internet hardware dropped. At this point, the best action to be taken by any manager who wants to save the company from collapsing is to make adjustment on the business plan and strategies so as to fix the problem. John Chambers was very wise and keen on the issue; after realizing that the market of internet router could not raise the great profits that were required to match the standards of the company, he embarked on another business plan. The plan was to shift in to very new markets and industries. One of the strategies was to expand in a rapid way from the software business and the core internet hardware to the consumer electronic industry. His first step to implement the plan was to associate with companies that were already producing products related to th e internet. The CEO sought to get hold of the companies that dealt with internet bandwidth products so as to increase the consumer demand since this would result in to a high demand for the Cisco`s products. Through John Chambers, Cisco made an announcement in the year 2009 that it would make a payment of $590 for purchasing pure digital for making video camcorders that are more colorful and are pocket sized. This further increased the financial status of Cisco due to the fact that over two million people could access and share the video through the web (Jones & George, 263-264). If I were the manager of Cisco system, I could have done the same things he did or come up with a plan with strategy for implementation that would end up in high performance. It is always believed that better plans always reflects on a bright future for the business and that lack of a business plan results in to hesitations , mistaken business decisions and false steps. Having this in mind, I would make a p lan for a good number of reasons. It`s importance is to give the company proper direction for the right purpose since the plan contains the objectives that the organization has to achieve and the strategies to be used. I believe this would have a great impact on the company so that as soon as the demand of the Internet s products provided by the Cisco Company goes down, then the strategies of the plan would help save the company from collapsing. This could be done by linking the company to other industries that produce items that are the same as the ones produced by Cisco to come up with a better opinion to help increase the consumer demand (Covey, 162). The challenge of proper planning and formulating a proper strategy to implement it was well overcomed by the CEO of Samsung electronics, Lee Kun. In the year 2000, the company which was mainly based in Korea emerged to be in the second position in terms of profit among the companies in global technology coming just after the Microso ft. There were strategies and steps that were followed by the organization which enabled them to attain their targeted goal. Under the guidance of Lee Kun, Samsung electronics developed and built competencies as the first step in the manufacturing of low-priced products. The second step was to put all the efforts in the manufacture of R&D. At the end, the organization used those